1891 Coca-Cola calendar, possibly the only one in existence, will be sold at auction Sat., March 15 An extremely rare 1891 Coca-Cola wall calendar – the first year Coke began making calendars and possibly the only surviving example in existence – will be sold by Philip Weiss Auctions on March 15th.
News-Antique.com - Feb 28,2014 - (LYNBROOK, N.Y.) – An extremely rare 1891 Coca-Cola wall calendar – the first year Coke began making calendars and possibly the only surviving example in existence – plus other turn-of-the-century Coca-Cola items, will be part of an eclectic auction scheduled for Saturday, March 15, by Philip Weiss Auctions, in the firm’s gallery at 74 Merrick Road in Lynbrook, N.Y.
The auction will also feature Part 1 of the John Panza collection of ice cream and soda fountain memorabilia, items from the “Moonlight Kid” collection of motorcycle memorabilia, rare and vintage advertising posters, coin-ops (including slot machines and pinball machines), Black Americana, petroliana and automobilia, and World’s Fair and Coney Island collectibles.
“It isn’t often we have so many great items in so many different categories, but that is exactly the case with this auction,” said Philip Weiss of Philip Weiss Auctions. The sale will get underway promptly at 10 a.m. (EST). For those unable to attend in person, internet bidding will be provided by Proxibid.com and Invaluable.com. Phone and absentee bids will also be accepted.
The 1891 Coca-Cola calendar is colorful and has a graphic of a pretty young woman (as so many did that followed). It is housed in a gold gilt frame and has all the months intact, with January displayed first. It reads “Asa G. Candler & Co., 47 Peachtree Street,” a reference to Asa Griggs Candler, the co-founder of Coca-Cola. The logo is unlike the iconic present-day logo.
Other antique Coke items certain to attract attention will include a 1905 oval serving tray (“Drink Coca-Cola at Soda Fountains, Delicious and Refreshing, 5 Cents”); a 1903 round tray (“Delicious and Refreshing”); and a framed 1908 calendar, with October showing (“Sold Everywhere, 5 Cents”). All three feature a lovely lady in period Victorian dress enjoying a Coke.
Part 1 of the John Panza ice cream and soda fountain memorabilia will feature antique syrup dispensers, soda fountains, rare and high-end ice cream scoops (one of which is especially scarce and desirable), ice cream serving sets, advertising signs and more. The collection is too massive and important to be crammed into one auction. Part 2 will be offered later on this year.
Headlining the vintage posters category will be an example from 1937, in French, by the artist G. Ham for the Journee Internationale Automobile road race, dated May 1937. It is colorful and shows race cars in action along the course. Also sold will be 1939 New York World’s Fair posters by Albert Staehle, John Atherton and Joseph Binder, and many other World’s Fair items.
The “Moonlight Kid” collection of motorcycle memorabilia will feature a circa-1915 Indian Motorcycle genuine photo postcard, an Indian Motorcycle fob with “Laughing Indian” logo, a Harley-Davidson factory visitor’s badge, motorcycle and aircraft oil cans (to include Harley-Davidson and Indian Motorcycle), a complete circa-1920s Speedway Riders tobacco card set, an Indian Motorcycle advertising blotter, advertising signs, pins, badges, decals and more.
The automobilia and petroliana offerings will include a rare pair of “Purple Flash” gas