Leading Dealer Peter Petrou Sells and Finds Success With Modern Works On The Curator’s Eye Peter Petrou and The Curator's Eye spoke about the dealer's experience on the art marketing platform, the quality of clients delivered, and specific sales and successes.
News-Antique.com - Mar 06,2013 - LONDON - Peter Petrou, a dealer of works of art, sculpture, interesting furniture, and objects of an exotic nature, based in London, recently spoke with The Curator’s Eye, (http://www.CuratorsEye.com/). They spoke about their experience on the art marketing platform, the quality of clients delivered, and specific sales and successes that derived from their membership in The Curator’s Eye.
A New Resource For Dealers, Helping to Drive Sales
Petrou began, “With the increasing reach of the Auction Houses, it is necessary for dealers to find new areas to present their inventory. The launch of The Curator's Eye has been timed to meet these requirements. Art dealers, not generally known for their interest in technology, can now rely on this new and exciting global organisation to do the behind-the-scenes research in order to further our connections.”
They went on, saying "The Curator's Eye has exceeded our expectations because it enables one to see precisely the clients' range of interests." In business for over forty years and with their own web presence, Peter Petrou found a new market after exhibiting their items on The Curator’s Eye. They completed several sales including one to “a very high profile East Coast [American] dealer, with whom we have been trying to make contact for some time.”
A Resource That Works For All Types of Art
Peter Petrou’s business encompasses works of art, sculpture and design from many cultures and periods in history. In particular, cross-cultural influence and design is a targeted interest. Petrou deals in works that are recognized for their exceptional design, execution, and artistic endeavour. Petrou has made a number of museum sales over the years, and the dealer takes pride in juxtaposing older, ethnographic works with mid-20th-century and cutting edge contemporary design. Similarly, “The Curator's Eye, in bringing together a hugely varied collection of vetted, high quality, interesting works of art … from all ages and many cultures, encourages viewer[s] to expand their horizons.”
When asked to name their most popular items on the site, Petrou pointed toward modern pieces such as this 1934 Birch Ply Armchair by Gerald Summers, saying "The Modernist furniture of this British Mid-20th Century designer has been very well received on The Curator's Eye."
Results That Are Impossible To Achieve Anywhere Else
Though Peter Petrou maintains its own robust web presence, “The dealer portal [on The Curator’s Eye] allows analysis of potential clients at many levels, from providing contact details to clients' interests and favourite works of art which currently is rather more difficult, if not impossible, to discover from our website.”
Petrou went on to note, “the quality is extremely high” of the online clients delivered to the dealer by the The Curator’s Eye. According to the dealer, the clients from website are “comparable to exhibiting at a top end show such as Masterpiece in London or the Winter [Antiques] Show in New York - where one meets curators, collectors and other serious art lovers.”
By placing in, or winning, the Country Life/LAPADA Competition for ‘Object of