Global Persuasion: Original Mid-Century Modern Posters at International Poster Gallery International Poster Gallery proudly presents Global Persuasion: Original Mid-Century Modern Posters, a show and sale of original vintage posters from 1945—1965. On view now through Nov. 21, 2012.
News-Antique.com - Sep 28,2012 - BOSTON, MA - International Poster Gallery (IPG) proudly presents Global Persuasion: Original Mid-Century Modern Posters, a show and sale of original vintage posters from 1945 – 1965. The Mid-Century poster genre, which has seen a meteoric rise in popularity in recent years, encompasses a broad spectrum of motifs and styles that responded to the technological and cultural developments of the post-World War II world. Included in the exhibition are works by such pioneers of Mid-Century design as Armin Hofmann, Herbert Leupin, Erik Nitsche and David Klein. Global Persuasion runs through November 21, 2012 at International Poster Gallery, 205 Newbury Street in Boston. The gallery is open daily from 10am – 6pm and Sunday from noon – 6pm. For additional information, please visit www.InternationalPoster.com or call 617-375-0076.
The end of WWII ushered in a long era of peace and prosperity throughout much of the world despite the rising tensions of the Cold War. Populations exploded across the globe, especially in the U.S., Europe and Australia, and increasingly global corporations sought to serve these new consumers. Post-war technology would only accentuate these developments; the widespread arrival of television and the turboprop and then the commercial jetliner would make the world a smaller and more interconnected place.
These changes had a profound impact on society, modern culture and advertising methods. Indeed, the prosperous era created a veritable "poster boom" that had two new and distinct styles, one consumer and one corporate. The first was brightly colored and whimsical, the second was rational and orderly, both perfectly adapted to the needs of the times, and both distinct from the Machine Age, Art Deco style that preceded them.
The first style, dubbed the Baby Boom, or Fifties Style, became the dominant look of consumer advertising. Artists like Herbert Leupin and Donald Brun in Switzerland, Paul Rand in the US and Raymond Savignac in France created a playful style that appealed to families. Included in Global Persuasion is Herbert Leupin’s colorful 1952 poster for Pelikan, a Swiss manufacturer of fountain pens. The design features the company’s pelican mascot, stylized as a cartoon character in bold, geometric shapes along with photorealistic depictions of Pelikan products. Typical of his work, it reveals a rich, personal universe of characters, symbols and anthropomorphized animals to attract and delight the child in everyone. Leupin’s imagination was as fertile as his celebrated poster predecessor, Leonetto Cappiello, creating everything from stallions that smoke cigars, parrots that hawk grapefruit soda, monkeys, seals and clowns that promote the circus, to friendly trees that greet skiers. With over 80 Swiss Poster of the Year awards, Leupin inspired advertising directors around the world.
Consumer services, like consumer products, quickly became fodder for the new advertising style as well. An explosion of new campaigns for popular destinations like Disneyland, New York, Las Vegas and Paris created powerful consumer brands for the dominant airlines. The work of David Klein for TWA and Stan Galli for United was exceptional. Included in the exhibition is Klein’s magical nighttime view of the