Morphy's to auction 400 premier Coca-Cola lots from Narvaez collection, April 20-21 Morphy’s Apr. 20-21 auction features 400 premier Coca-Cola lots from the late Michael Narvaez's collection. The 1,260-lot sale includes brewery, automotive, tobacco & other types of rare advertising.
advertising, Gary Metz, said Narvaez loved sharing his collection and was “a responsible custodian of anything he acquired…handcrafting beautiful walnut frames and using either museum glass or UV-filtering Plexiglas to protect and preserve the calendars and advertising he framed.”
One of the top pieces in the Narvaez collection is a matted and framed 1898 calendar, one of very few known, featuring a beauty of the day and estimated at $20,000-$30,000. An 1899 Coke calendar, est. $10,000-$15,000, is another of the more than 60 Coke calendars in the sale. The calendars span a pop culture timeline that begins in 1898 and runs through the 1940s. Another rarity, a 1910 Coke poster is estimated at $7,000-$10,000.
An incredible 2-piece window display from 1937 stands 4 ft. tall and depicts a revolving door with a trompe-l’oeil view inside a restaurant and soda fountain. Advertising “The Pleasantest Place in Town,” this colorful slice of Main Street American nostalgia carries a presale estimate of $15,000-$20,000.
A Coca-Cola leaded-glass hanging globe made by Metropolitan Glass Company is one of only about a half dozen known examples. “All that are known came out of New York,” said Morphy. “This one was in a soda shop in Queens. When it closed, the owners gave the globe to their Coca-Cola deliveryman as a gift. It has remained in the man’s family ever since, passing down through three generations.” Estimate: $12,000-$18,000.
The remainder of the session is devoted to Moxie items from the collection of Dick Shay, a now-retired Ohio native who spent many years scouring the United States for the rarest and best pieces available. An elusive Moxie tip tray from the early 1900s is estimated at $1,400-$1,800. Leading the selection of general soda pop advertising in Saturday’s session is an embossed tin Modox sign in excellent-plus condition. It features the image of an Indian in full headdress and is expected to reach $7,000-$12,000.
Both the April 20 and 21 auction sessions will commence at 10 a.m. Eastern Time. All forms of bidding will be available, including live via the Internet through Morphy Live or LiveAuctioneers.com. View the fully illustrated catalog online at www.morphyauctions.com or www.liveauctioneers.com. For additional information, call 717-335-3435 or e-mail email@example.com. Visit Morphy Auctions online at www.morphyauctions.com.
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CAPTION FOR IMAGE AT TOP:
Leaded-glass Coca-Cola hanging globe with 200 glass panels, late teens to early 1920s, est. $12,000-$18,000. Morphy Auctions image.