Edison Mazda cardboard display realizes $3,410 at Matthews Auctions, March 2 A die-cut cardboard countertop display for Edison Mazda, advertising headlight bulbs, sold for $3,410 at the Spring Petroliana & Advertising Auction held March 2 by Matthews Auctions in Illinois.
sign, 48 inches by 42 inches, with super gloss and color, marked Walker & Company (Detroit), with some minor chips, hit $5,390.
A pair of Farmoil Co-Operative of Ohio (with logo) 15-inch lenses in a new metal globe body, with both lenses rated 9, fetched $4,675; a Mobil Pegasus single-sided porcelain sign dated 1954, 71 inches by 108 inches and rated 8.5, knocked down at $4,180; and a Fox Head Lager Beer (“Brewed With Waukesha Water”) single-sided porcelain curved sign with logo hit $3,630.
A 1922 Automobile Blue Book Hotel (“Standard Road Guide of America”) double-sided porcelain shield-shaped sign, 21 inches by 19 inches, with super gloss, breezed to $3,300; a Freedom Oils & Gasoline porcelain flange sign, 24 inches by 18 inches, rated 7.75, rose to $3,850; and a Red Crown Gasoline double-sided porcelain die-cut paddle sign with California crown logo measuring 10 inches by 13 inches and with both sides rated 9.75, went for $2,860.
A pair of Gulf Marine (“Special For Marine Use”) white 13.5-inch lenses on a screw base glass globe body, with both lenses rated 9, hammered for $2,860; a USL Batteries single-sided porcelain self-framed porcelain sign (“Economical, Dependable”), rated 9+, garnered $2,640; and a Life Gasoline Barnett Oil Company single-sided tin sign with logo hammered for $2,530.
An Atlantic Ale-Beer (“Full of Good Cheer”) single-sided porcelain dome sign with great graphics and good gloss and color, rated 7.9, finished at $2,310; two Ashland Go-Mix Outboard Fuel 13-5 inch lenses in a new Capco globe body, with both lenses rated 9+, changed hands for $2,090; a Sunoco Gas-Oil double-sided porcelain die-cut sign, 28 inches by 42 inches, both sides rated 8.9, realized $1,870; and a Mallory Ignition heavy paper banner, rated 8.9, brought $1,007.
Matthews Auctions, LLC, has a full slate of auctions planned through the end of 2012, but two in particular stand out. One is an auction of petroliana, automobilia and more, timed to coincided with the CTO Show in Dublin Ohio (June 23). The other is the lifetime collection of William Dagg (petroliana, country store and farm collectibles), planned for Sept. 16, in Ina, Ill.
Matthews Auctions, LLC is always accepting quality consignments for future sales. To consign a single item, an estate or an entire collection, you may call them toll-free at (877) 968-8880, or you can send an e-mail directly to Dan Matthews at danm@matthewsauctions.com.
Mr. Matthews has written a book about petroliana, titled The Fine Art of Collecting and Displaying Petroliana. For information on how to order a copy, please log on to the Matthews Auctions, LLC website, at www.matthewsauctions.com. For more information about Matthews Auctions, LLC and the firm's calendar of upcoming sales, log on to www.matthewsauctions.com.
