News-Antique.com - Jun 22,2011 - ATLANTA, June 22, 2011 – WorthPoint™, the leading provider of valuation and associated services for art, antiques and collectibles, today announced the results of recent polls about new online offerings. Taken this spring, the surveys reflect the opinions of WorthPoint members regarding future services and GoAntiques dealers toward the upcoming GoAntiques.com site makeover.
WorthPoint members ranked these new features in order of greatest value to them:
1. Makers Marks (an image library that would allow subscribers to research distinguishing marks on items of interest and their impact on value)
2. Item Background/History (reference information that would complement Worthopedia™ price data)
3. Image Search (would allow users to post an image and search for similar items to help identify what they have)
GoAntiques dealers want to see these new features in the site makeover:
1. A member page with limited customization but the opportunity to provide individual promotional information
2. Extra distribution/exposure of items, with an option for pushing items to partner sites, plus an easy way to transport inventory to and from auction venues
3. A “Make an Offer” feature, giving them the option to sell an item below requested list price
Complete summaries for both polls can be viewed at the following:
“Listening to the customer is an important step in the development of any new offering and corresponding launch plan,” said Michael Sapienza, Vice President of Marketing and Sales at WorthPoint. “We received very useful feedback through both polls and look forward to fine tuning our execution based on our constituents’ needs.” Founder and CEO Will Seippel added, “Seeking customer feedback and incorporating it into a major new product release, such as that for GoAntiques, is critical to a successful launch and subsequent customer adoption. I am also excited about the increased integration potential this will bring to flagship WorthPoint products.”
Founded in 2007, WorthPoint is an international, online information and media company that has quickly become the world’s largest resource for researching art, antiques and collectibles. It helps people accurately value, preserve, buy and/or sell items. The company’s core feature is a vast database of sales records aggregated from eBay, virtual marketplaces and leading auction houses. This repository is called Worthopedia and now exceeds 90 million items. In 2011 (for the second year in a row), Lead411 named WorthPoint one of the fastest growing technology companies in Georgia (http://www.lead411.com). The company has offices in Atlanta, Ga.; Dublin, Ohio; and Dublin, Ireland.