Hornby Hobbies’ Corgi and Renowned Dinky Expert Contribute Complete Catalogues to ToyPedia® Toy Collector’s ToyPedia® project has received a huge boost thanks to two of the most famous names in the toy world – one still a thriving company, the other a memory.
News-Antique.com - Apr 13,2011 - Corgi Boards ToyPedia Project
The world-famous Corgi Toys, now a part of the Hornby Hobbies Group, have agreed to contribute their entire back catalogue to ToyPedia, Toy Collector’s ambitious web-based encyclopaedia of collectable toys and models. The company joins other leading toy and model brands already involved in the project, including Jada, Greenlight, Oxford Diecast and Minichamps.
Martyn Weaver, Corgi Marketing Manager says; “Documenting the history of our products is a highly important part of retaining and enhancing brand loyalty among our customers. We think ToyPedia is an excellent way to do this and are proud to be among the participating companies."
Dinky Comes on Too!
Also aboard is Jacques Dujardin, publisher of the highly-respected Dinky Toys Encyclopaedia on DVD, becoming the latest publisher to donate his data. His CD-Rom based encyclopaedia has been known for years as the most complete Dinky Toys information resource in the world. Jacques described ToyPedia as “a wonderful resource for collectors” and the ideal companion for his encyclopaedia.
Anika Schäfer, ToyPedia Volunteer Co-ordinator says “Now in its 2nd year we are getting better and better quality data from so many collectors and organisations. ToyPedia (www.toycollector.com/ToyPedia) already has 131,026 items uploaded, with around 200,000 items waiting to be edited by my team and then to be uploaded to the database!”
Currently, the project is supported by:
• 600 volunteers
• 7 authors who have permitted the organisers to use text and images from 13 books as part of a ToyPedia Book Documentation Project
• 350 toy brands who have agreed to open their archives
• 11 leading auction houses including Bonham’s and Christie’s have allowed use of their images
• 13 members of the new ToyPedia Advisory Board who advise on organisation and taxonomy
Corgi Toys and Dinky Toys are particularly important to Toy Collector since it aims to launch a collectors’ marketplace in late May/early June which will initially focus on these two brands.
Corgi is one of the best known toy and collectables brands. Corgi Toys was launched in 1956 as a new range of die cast toy model cars by Mettoy Playcraft LTD. Corgi reformed as Corgi Toys Ltd. in 1984 and started distributing in Europe, Australia and the USA. In 1995, Corgi regained its independence as a new company and was renamed as Corgi Classics Limited. In May 2008 the international models and collectables group Hornby agreed to buy the brand, tooling and intellectual property rights from Corgi International Limited.
Although Corgi is well known for the production of die-cast collectables such as planes, cars, buses and trucks, the company has also won awards for toys for younger children. Corgi also holds several film, television and comic licenses and has produced well known and loved models based around James Bond, Dr Who, and Batman as well as Captain Scarlet and Wallace & Gromit.
About Jacques Dujardin & the Dinky Toys Encyclopaedia
Dinky Toys have been part of Jacques’ life for over 50 years. Author and publisher of The Dinky