Kevin Roche collection of Coca-Cola festoons featured in Morphy’s Mar. 11-12 auction Morphy’s March 11-12 auction features an exceptional collection of multi-piece Coca-Cola signs known as “festoons,” which decorated soda fountains from around 1900 to the mid-20th century.
the United States. “It is very unusual to find this particular festoon in a complete state with the center piece present,” Roche noted.
Also extremely rare are Roche’s Coke festoons from what is known as the transitional period – the era during which the purchase of soft drinks moved from the soda fountain to the grocery store. These particular festoons have a mechanical component built into them. They would arrive to retailers boxed and in parts, and had to be assembled. Among the transitional festoons included in the Roche collection are a penguin, two cowboys, and a coveted Smokey the Bear that’s likely to attract crossover auction competition from collectors of Smokey material.
The Kevin Roche festoon collection boasts rarity, eye appeal and top-notch condition. Be sure to check out the many highlights in this fantastic 20-year assemblage of Coca-Cola advertising art to be offered in Morphy’s March 11-12 auction.
All forms of bidding will be available, including live in the gallery, absentee, by phone, or live via the Internet as the sale is taking place through Morphy Live or LiveAuctioneers.com. The entire auction inventory is presently available to preview at Morphy’s gallery, 2000 N. Reading Rd., Denver, PA 17517.
For additional information, call 717-335-3435 or e-mail firstname.lastname@example.org. Visit Morphy’s online at www.morphyauctions.com.
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CAPTION FOR IMAGE AT TOP: 1940s 9-piece Coca-Cola sport-theme advertising wall display, wood and metal, images of popular sports, 49 x 49 1/2 inches, complete and very rare. Estimate $4,000-$7,000. Morphy Auctions image.