Top 2010 Art Market Trends Pt. 3 – artmarketblog.com Although 2010 saw a plethora of cities all over the world emerge as centres of cultural and artistic production, one of the most interesting locations of art market growth during 2010 was Los Angeles
News-Antique.com - Feb 09,2011 - Although 2010 saw a plethora of cities all over the world emerge as centres of cultural and artistic production, one of the most interesting locations of art market growth during 2010 was none other than the city of Los Angeles. The opening of a new building at the LACMA, the naming of Jeffrey Deitch as the new head of the LA MOCA, the sale of the LA based Dennis Hopper estate and other major events that took place during 2010 have taken the LA art scene to new heights – a climb that some say will soon elevate the LA art scene above the NY art scene.
If you have read my last couple of posts on the art market trends of 2010 you will know that one of the strongest trends that I identified from 2010 was a focus on work that was clearly influenced by the concepts and characteristics of arte povera. One of the most significant auction sales of arte povera style work in 2010 was the sale of the Dennis Hopper estate which, as I mentioned above, was an LA based estate. Ïnterestingly, we already we have a connection between the arte povera trend and the LA art scene. To explain the connection between the LA art scene and the arte povera trend further I need to take a slight detour and take a look at the different ways that dealers can approach the sale of fine art.
When a dealer decides to open a new gallery or take on a new market, there are several options that they have when it comes to deciding how they are going to approach that market. The options are:
A. Discovering and promoting emerging young talent
B. Selling the work of well established and highly recognisable artists
C. Reviving and promoting the work of artists from the past who were either overlooked or just not considered worthy at the time they were most active.
The market for emerging talent in LA is obviously flourishing, as is the market for the work of famous LA artists such as Hockney and Ruscha, which leaves option C as the option with the most potential for dealers. Art critic Mat Gleason recently wrote a piece for the Huffington Post titled ‘The Ten Most UNDERRATED Los Angeles Art World Stars’ ( see article here: http://www.huffingtonpost.com/mat-gleason/the-ten-most-underrated-l_b_684359.html ). What made me particularly excited to find this article was the fact that three of the artists were artists that produced work that fits in perfectly with the arte povera trend; the second connection between the LA art scene and the arte povera trend. The current progression of this trend suggests that these three artists – George Herms, Lynn Foulkes and Michael C. McMillen – will begin to get the recognition they deserve as dealers continue to look for “new” artistic talent to promote in the form of overlooked artists from the past.
One of the reasons that LA is such an important location for the arte povera