News-Antique.com - Feb 08,2011 - Following heavy investment in websites and IT systems in the second half of 2010, Stanley Gibbons expect to announce the relaunch of the website for their memorabilia and autographs division, Fraser’s Autographs, in the coming week. This will then be followed closely by the relaunch of its main site, stanleygibbons.com at the beginning of Q2.
The company believes the revamped websites will build substantial new profit streams for the business over time through cost effective online trading channels, particularly appropriate for lower value stock items.
A second IT project, which will see their extensive catalogue data digitised in one database, is also proceeding to plan, with the inaugural publication using this new system due later this year.
“The company’s future growth relies on building our online presence, coupled with a strong marketing strategy to achieve our aim of becoming the largest collectibles business in the world” said Director of Sales and Marketing, Keith Heddle.
Martin Bralsford, Non-Executive Chairman commented:
“Overall, the Group's businesses are developing in line with strategy and are in a stronger position to deliver continued growth to shareholders in the future than at any time in recent years.”
To further underline this progress the company has recently recruited another member to its marketing team; Gillian Stringer joined Stanley Gibbons as E-Commerce Retention Co-ordinator at the beginning of February, joining Rob Beeson who returned to the company as E-Commerce Development Co-ordinator in September 2010.