Chicago's Spring Vintage Fashion and Jewels Explosion Modern Vintage Chicago's
Spring Fashion and Jewels Explosion
April 16th and 17th
10 to 5
1340 W. Washington, Chicago, IL 60607
this bi-annual, two-day event that provides the Mid-west’s best selection of apparel, bags, shoes, fur, and costume & fine jewelry, at every price point.
FOR INFO: modernvintagechicago.com, call (312) 666-1200 or firstname.lastname@example.org
Reprint “Above The Fray”, Kim Saper
Here are more ways MVC is re-defining vintage shopping:
1. Aroma. The stale scent commonly experienced at second-hand stores can be an immediate turn-off. In the midst of all-things-vintage, I never caught a musty whiff.
2. Price. Ever shopped vintage in NY or LA? Your impression may be skewed. Most of the designer goods at MVC cost a fraction of my expectations. Take your best guess, drop the last digit, and compare that to the actual price. You’ll be happy to find how wrong you were!
3. Adequate inventory. After closing on Sunday, October 24 at 5:00 pm, I watched vendors pack up and was amazed at the amount of enticing merchandise available despite 2 days of steady business.
4. Teamwork. Yes, teamwork. I expected at least a little jealousy-fueled combat, yet hungry shoppers were composed despite the exclusivity of each item. Led by nonstop compliments from Jada Russell (who single-handedly may have cleared out the inventory if not the event’s publicist), it felt like the shopping version of Pleasantville.
5. Physical contact. The chance to touch, smell, inspect, and try on potential purchases drastically reduces the risk of buying online. There’s no better way to confirm quality and authenticity than direct contact with the piece AND the vendor.
6. Designers. Chanel. Hermes. Dior. YSL. Halston. Pucci. Vivienne Westwood. Louis Vuitton. Missoni. Salvatore Ferragamo. Gucci. Versace. Betsey Johnson. The influential collections behind today’s trends are often translations of iconic designer’s earlier collections. Investing in an original is priceless.