News-Antique.com - Jan 12,2011 - Source: Mary Lee Townsend
General Press Representative
Seaview Show Management Inc.
FOR IMMEDIATE RELEASE, PLEASE
‘ANTIQUE CITY’ FUN FAIR
Over 500 Booths and 47,274 Free Tickets
Show producer Norman Schaut and director Gail Evans are ready to rewrite the record books for the 500 booth ‘Antique City’ Fun Fair at the Greater Philadelphia Expo Center on April 9 and 10.
To pack the aisles with serious shoppers, Seaview Show Management has retained Edmunds Direct Mail to distribute 47,274 complementary tickets. Mailing date and quantity will be verified by the United States Postal Service.
Schaut explains, “Together with Edmunds, we have assembled a huge roster of middle to upper income antiques buyers including magazine and collector publication subscribers, shop owners, decorators, show dealers and former attendees from Maine to North Carolina and into Ohio.
“I am not aware of any show management company that has executed a promotion of
this magnitude but we owe it to the 307 exhibitors who are already registered for spring and several hundred who will call when the articles and advertising begin.”
Evans observes, “Last fall may have been the most difficult time in recent economic history to introduce a major show but we had a full house with 512 exhibitors from 27 states, Canada, Great Britain, The Netherlands, Germany and France. This fair puts the fun back in collecting. Customers can examine the item carefully, get immediate answers to questions, learn from the experts, have the fun of bargaining and invest with total confidence.
“Those who shopped the show were thrilled but we were not satisfied with the attendance. Now we are concentrating on regional television, radio, billboard and print advertising to attract thousands of the right ticket buyers. There’s just no way to know how great the response will be but it will be enormous.”
The original dates for this event were moved one week earlier than originally scheduled to become a major part of the traditional ‘Antiques Week in Philadelphia’ which will feature three important shows: Frank Gaglio’s 17th edition of The 23rd Street Armory Antiques Show, the huge ‘Antique City’ Fun Fair, and the Philadelphia Antique Show plus the Kamelot and Freeman auctions. Other events of interest include exhibitions, lectures, tours and a gala celebration.
‘Antique City’ will be promoted with television commercials on “American Pickers”, “Pawn Stars”, “Home & Garden” and other popular shows as well as morning drive time radio and display ads in THE PHILADELPHIA INQUIRER, THE NEW YORK TIMES, THE PRINCETON PACKET and 41 additional daily and weekly newspapers from Allentown to Wilmington.
Feature stories, photos and ads are scheduled for the important collector publications. Full pages appear in every issue of ANTIQUE TOY WORLD and a saturation level of announcements will blast out from a score of media services. Key Features Syndicate is developing the social networking phase of the marketing plan and linking the show to exhibitor and related sites.
The popular Computographic Locator System, first developed for the megashow on the boardwalk,