News-Antique.com - Dec 10,2010 - Linda Caricofe , owner of RC Antiques on Ruby Lane , and RC Antiques Too on Ruby Plaza, compared her 2009 holiday season sales to this year's holiday sales and found sales were lacking.
To create better sales, Linda decided to offer free USA shipping on all items in both shops for the holiday season.
Promoting this offer on Ning sites , FaceBook , blogs and Twitter, improved the sales tremendously.
Therefore, to keep sales steady, Linda decided to keep the free USA shipping all year long.
According to Linda Caricofe , the free shipping offer is an excellent sales tool , envoking a very competitive edge.
Many times a sale is lost due to the shipping cost. Sales of heavy fragile items such as porcelain have become slow , not only for this holiday season , but for the entire past year.
Due to the slow economy , shop owners such as RC Antiques have offered lower prices , free shipping and even gift premiums to entice buyers.
Today's shop owner needs to promote their shop's offerings and entice consumers to shop their shop.
The days of waiting for an order to be placed at random has gone.
RC Antiques on Ruby Lane and RC Antiques Too on Ruby Plaza is setting the standard to show shop owners can be competitive and stay in the game.
A shop's success is not counted in dollars , instead , in today's world, a shop's success depends on steady sales.