News-Antique.com - Oct 12,2010 - A popular Encinitas Dentist, Dr. Ed Coffey has changed the name of his practice as well as his logo—effective immediately. The new name, Encinitas Dental Art bespeaks the artistry with which he treats his patients, and his logo artfully conveys that as well.
Encinitas advertising agency FrancoCreative, Inc. deployed their designers to capture the artistry that seems to define the unique approach of the Encinitas dentist.
Our initial meetings consisted of a lot of listening by the designers and I was wondering where it was all heading,” says Dr. Coffey. “But it wasn’t until I mentioned how I am perceived by so many of my patients that their eyes lit up. Suddenly they were onto something that they could really sink their teeth into.”
“It’s true we knew we had a great creative angle with which to approach the logo,” adds Dave Franco, FrancoCreative creative director, “but having a unique angle is only part of it. A designer needs to make sure that that angle is truly meaningful to the target audience. And it turns out that to patients and potential patients alike, the artistic flare with which this Encinitas dentist treats his patients means a great deal.”
The result is an artistic “D” found in the word “Dentist.” It creates a molar from the “D” to cue both dentistry and artistry. “They really hit it out of the park,” says Dr. Chris Henninger, an Encinitas dentist practicing out of Encinitas Dental Art. “When people are considering our practice, they will know they aren’t just getting another dentist.” “Whether they are coming to receive something cosmetic like teeth whitening or teeth veneers in Encinitas,” adds Dr. Henninger, “or something more invasive, like tooth implants and dental bridges in Encinitas, our messaging will always be there to tell them the work will be done beautifully.”
Located in the heart of Encinitas, California, Encinitas Dental Art is a family-focused practice providing a full range of restorative, cosmetic, and implant dental services. Having always felt at home in Encinitas, Dr. Edward Coffey and Dr. Christopher Henninger decided it would be an excellent place to practice dentistry, to raise their families and to build their dental practice. Whether your interest is in preventing future dental issues, maintaining healthy teeth and gums, or redesigning your smile, Encinitas Dental Art provides state-of-the-art dental solutions that will meet all your needs in a friendly, family-oriented environment.