Businesses willing to invest in big in online marketing, when ROI is goal Small Business investment in Marketing and Advertising services have remained strong, with businesses willing to invest when there is a positive return on investment
News-Antique.com - Jul 21,2010 - San Diego, California – July 15, 2010 – Small Business investment in Marketing and Advertising services have remained strong, with businesses willing to invest when there is a positive return on investment. No longer is small business marketing about just Search Engine Opimization, Pay Per Click or driving more visitors to a website the focus has shifted to driving sales and generating multi-channel leads with lead tracking and ROI calculations.
Brad Slavin CEO of WebHEAT says that “Our typical client is willing to invest more in marketing and direct advertising because of the positive results that we demonstrate in acquiring new business for our clients and the reduction of the acquisition costs of new prospects. “
Part of the WebHEAT strategy is a comprehensive approach that aligns small business marketing goals by merging search engine optimization, pay per click management, strategic partnerships with conversion optimization, psychographic profiling, advanced tracking and CRM integration for a full view of the marketing ROI.
For more resources about conversion rate optimization or about local internet marketing, please review these links.