MaaS Impact Helps Companies Achieve Massive Marketing Impact . . . in Record Time Marketing Automation Software was the focus for marketers in 2009 and is top of mind for many companies this year. MaaS Impact has partnered with Marketo and offers a white labeled version of the fast
News-Antique.com - Mar 03,2010 - Marketing-as-a-Service pioneer revolutionizes how marketing and sales teams market, sell and succeed, at every stage in the sales cycle
PHOENIX, Arizona. (February 11, 2010) – MaaS Impact, pioneers in Marketing-as-a-Service, announces today the official launch of the company. Created in Q4 of 2009, this innovative start-up helps companies generate, nurture and score sales-ready leads in record time. The company has already achieved record-breaking speed-to-market implementation rates for clients in less than 30 days.
Marketing Automation Software was the focus for marketers in 2009 and is top of mind for many companies this year. MaaS Impact has partnered with Marketo and offers a white labeled version of the fastest growing platform on the market. This strategic alliance ensures client success is achieved at unprecedented speeds. MaaS Impact works with businesses of all sizes to leverage the same tools used by larger enterprises to successfully attract and retain customers using Marketing Automation Software and Email Marketing Software to drive sales lead generation.
"Typically, the area of challenge with Marketing Automation Software is a company’s internal management of the application. Businesses are excited about a tool that revolutionizes how they market and sell, but don’t realize the initial need to change several components of their current marketing collateral,” states Justin Gray, Chief Brand Officer and CEO for MaaS Impact.
"As we move to web 2.0, companies are finding the laundry list of items to rework becoming an almost insurmountable task. That’s really where MaaS Impact comes in. We not only deliver an award winning Marketing Automation Software platform, but we also help companies develop rich content to distribute across the web and through email. We help re-design their web presence to align with the tools they are using to drive traffic to their website. And we help our clients tie in to new mediums such as social media to drive truly organic sales lead generation. All of these areas are on the wish lists of many small to medium businesses in 2010. We simply make them a reality.”
MaaS Impact and Marketo – A Strategic Alliance
Marketo leads the charge in making complicated marketing technology easy to use. Their platform is the fastest growing within the Marketing Automation Software, Email Marketing and Sales Lead Generation arena, and were recently named the #1 eMail solution on the Salesforce.com App Exchange.
MaaS Impact is the first on-demand company to white label the Marketo platform, acting as an official distribution channel for the Lead Management and Sales Insight product. This strategic alliance stretches across the North American channel and encompasses distribution, technology and co-marketing efforts.
The Marketo/MaaS Impact Solution enables users to:
* Generate Leads - With on-demand sales lead generation software from MaaS Impact and Marketo, B2B marketing professionals can identify hot leads that are ready for sales and automatically nurture the remaining prospects with call-to-action marketing pieces using email marketing software as well as several other automated tools. This ensures that all potential opportunities that may not be ready to engage in an active