Rare Cereal Box Store Displays at Auction Oct 4, 2009 Her collection was appraised on PBS TV, and a year later the woman decides to consign the collection as part of a Pop Culture auction including her Norman Rockwell designed salesman sample cereal box.
News-Antique.com - Sep 28,2009 - Rare Cereal Box Store Displays at Auction Oct 4, 2009
Her collection was appraised on PBS TV, and a year later the woman decides to consign the collection as part of a Pop Culture auction including her Norman Rockwell designed salesman sample cereal box.
A woman came into a taping of the hit PBS TV program “Antiques Roadshow” with a collection of Cereal Box Store Displays her father had used as a salesman for Kellogg’s in the late 1940s and 1950s and appraiser Gary Sohmers of www.allcollectors.com found a great story to share.. She found them being used as insulation in a old barn, and had no idea that there was any demand or value for these advertising oddities. Included in the collection were oversized boxes, dog food boxes, a box of TV star Guy Madison as “Wild Bill Hitchcock” and one by the famed artist Norman Rockwell.
To see the appraisal on “Antiques Roadshow” go to: http://www.pbs.org/wgbh/roadshow/archive/200803A03.html
The cereal box promotional displays in the auction include:
Rice Krispies / Corn Flakes Norman Rockwell Art, display box is 14 1/2 x 10 ," two sided, unused, near mint condition.
(30) Rice Krispies/ Corn Flakes, each store display box is 14-1/2" x 10", two sided, unused, near mint condition. Some staining and edge wear..
(30) PEP/ All-Bran, each store display box is 12" x 8-1/2", two sided, unused, near mint condition.
(25) Raisin Bran/ Corn Soya, each store display box is 11-1/2" x 7-1/2", two sided, unused, near mint condition.
(30) PEP/ All-Bran (different style), each store display box is 8-1/2" x 12", two sided, unused, near mint condition. Some staining
(15) Corn Flakes/ Corn Flakes, each store display box is 14 1/2 x 10 1/8 ," two sided, unused, near mint condition. Some staining spots
(6) Large Kellogg's Cereal Box Store Displays, Raisin Bran/ Corn Soya, each store display box is 28 1/2 x 21 1/2 ," two sided, unused, near mint condition
3) Large Kellogg's Cereal Box Store Displays, All- Bran/ PEP, each store display box is 29 1/2 x 22 ," two sided, unused, near mint condition. Some edge wear and staining areas.
(1) Large Kellogg's Cereal Box Store Display, Corn Flakes/ Krumbles. Display box is 29 1/2 x 21 3/4 ," two sided, unused. Has some minor damage issues, and staining.
15) Large Kellogg's Cereal Box Store Displays, Corn Flakes/ All-Bran in original shipping box, each store display box is 29 1/4 x 21 1/2 ," two sided, unused, near mint condition. Some edge wear, scuffing, and staining. Original box shows is rough.
15) Large Kellogg's Cereal Box Store Displays, Raisin Bran/ Sugar Corn Pops with original Shipping Box w/ Guy Madison "Wild Bill Hickock," each store display box is 22 1/4 x 19 ," two sided, unused, near mint condition. Some edge wear, scuffing and staining. Original shipping box is rough.
(14) Large Kellogg's Cereal Box Store Displays, Rice Krispies/ Corn Flakes with original shipping box, each store display box is 27 1/2 x 17 ,"