Jewelry book author launches an on-line weekly news column Reports show that one-third of all Internet traffic is going to newspaper websites. This presents new opportunities for traditional authors in specialty areas like antiques and collectibles.
News-Antique.com - Sep 06,2009 - Up and coming authors like Diana Sanders Cinamon understand that this is an opportunity for tremendous marketing exposure.
Mrs. Cinamon writes non-fiction books aimed at the collecting market. While her latest book, Estate Jewelry, 1760 -1960, has already hit the number one spot for on-line sales of jewelry books, she is keen to continue to search out new opportunities for promoting her books and services.
Upon accepting a position with Examiner.com, Mrs. Cinamon posted her first articles within days for the news giant.
Having taught classes in antiques and collectibles for 10 years, Mrs. Cinamon believes she is ready for the challenges of a weekly column. “I have plenty of content material to draw from. I believe that people are interested in insider tips not just about collecting, but where to buy and the type of things to be wary about. The Southern California area has so much to offer including museums, antiques shows, estate sales, flea markets, and collector clubs. I have never heard of any of them complaining about too much publicity, so it’s the perfect marriage.”
On-line publishing does present some challenges, as there is no diligent editor to check for spelling or grammatical errors. On-line publications like examiner.com do have a strong advantage over traditional print media; they are the perfect host for image-rich color presentations. They add a visual dimension that enhances the understanding of decorative arts. This along with the growing trend towards on-line news publications will make this particular column very popular, with authors like Mrs. Cinamon benefiting from the outcome.