In August of 2007, Jen Bekman launched the online art store 20×200 (http://www.20×200.com) with a mission to make fine art available to everyone. Bekman’s concept of selling one print in a range of physical sizes and edition sizes at varying price levels caters to everyone from the serious collector to those who just want something to decorate their home. Each week two new works are released one of which is a photographic work and one of which is a work on paper. The prints range in size and price from 8″ by 10″ prints from an edition of 200 which cost $20 to 40″ by 30″ prints from an edition of 2 which cost $2000 with other options in between.
Jen Bekman’s US based 20×200 had the niche all to themselves until the UK based Troika Editions opened for business in April this year. Troika Editions is a new online gallery with a focus on contemporary photography which offers a new photographic image for sale each week made available as limited editions prints which vary in size, price and edition number just like 20×200. All their prints come with a certificate signed by the artist and a unique edition number which is what one would expect from anyone selling a top quality fine art edition. According to the Troika editions website “Each art work will be offered in the same three sizes, small, medium and large; in the same three edition runs of 300, 30 and 3; at the same prices of £35, £350 and £3500. All you have to do is decide which one you like.”
The artists whose work is chosen to be sold as limited edition prints by Troika are carefully selected by a curator because of their current success and future potential. The website states that “Troika Editions showcases exciting and beautiful work by photographers with a pedigree. These are the next photo stars; they have won awards, published books and had exhibitions. We believe they are artists to watch in the future”. So far things look good for Troika editions with the current offerings appearing to be highly desirable and top quality. I’m a particular fan of the slightly eerie but very intriguing work ‘Sand Blaster’ by Bill Jackson (see image) who just won the silver award in the Royal Photographic Society 152nd International Print Exhibition. Jackson has a very extensive cv that includes lots of solo and group exhibitions as well as an impressive list of rewards which suggests that he is definitely an artist worth investing in.
To see all the works available from Troika editions visit http://www.troikaeditions.co.uk/
**Nicholas Forrest is an art market analyst, art critic and journalist based in Sydney, Australia. He is the founder of http://www.artmarketblog.com, writes the art column for the magazine Antiques and Collectibles for Pleasure and Profit and contributes to many other publications.