News-Antique.com - May 05,2009 - Given that an overwhelming majority of India's population lives in rural areas, retailers are fast penetrating rural India. Rural India is experiencing the same changes as urban India - changing consumer preferences and consumption patterns, increasing exposure to different lifestyles and products, and increasing purchasing power. As much as Rural India presents a great opportunity to retailers, there are still many challenges that have to be overcome.
The report captures the trends of rural retail in India
Presents data on penetration of retailers into rural and semi-urban areas
Provides a list of major retailers and manufacturers who have penetrated rural India
Analyzes opportunities, challenges and means to overcome these challenges
And contains relevant tables
Major retailers featured in the report are Big Bazaar, Spencers, Reliance, ITC's Choupal Sagar, Hariyali Kisaan Bazaar, Godrej Aadhar, Triven Khushali Bazaar and others
Major manufacturers featured in the report are Unilever, ITC, Dabur, Marico, LG, Mahindra & Mahindra, Nokia amongst others.
This report will be useful to:
Researchers and Consultants studying the Retail Industry in India
Analysts tracking the Indian Retail Industry
Executives belonging to the Retail Industry
Investors - Foreign and Local
Research and Management Students
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