LL Auctions shifts focus, specializes in online-only sales LL Auctions, based in Dickinson, Tex., has rolled with the economic times by specializing in online-only auctions. The firm offers everything from gently used appliances to antiques and collectibles.
machines online, at auction prices that can seem supremely appealing when compared to even a discount outlet. “It's certainly a better value than a new appliance bought from a showroom or furniture store,” Ms. Gay stated. “It's great for buyers who are looking to economize, and sellers looking to put some extra cash into their pockets. It's a win-win.”
Appliances are a current hot-item category, Ms. Gay said. She named a couple of bargains from recent online auctions: a stainless steel microwave oven ($83) and a stainless steel refrigerator ($810). Meanwhile, a Fenton glassware Persian Medallion bowl brought $145, while a pair of Frankoma urns realized $79. “So you see, the great deals can be had in a broad range of categories,” Ms. Gay added.
She continued, “The fun part of an auction is that you never know what's going to come up in the next one. Every auction is different from the one before it, and the variety is almost limitless. We always tell our sellers, some things will undoubtedly sell for much less than they were hoping for, while other items that weren't expected to bring much might go through the roof. That adds to the fun.”
Ms. Gay was quick to point out that, no matter how high-spirited the sale itself, the current economic climate has produced auctions born of hardship and emotional pain. “For some of our sellers, any government help is already too late,” she said. “They are facing foreclosure and have to liquidate. For them to sit by and watch as their precious belongings and memories are sold is heart-wrenching.”
LL Auctions is a full-service auction company. The firm conducts auctions for corporations, privately-held companies, law firms, individuals and not-for-profits across Texas. It also assists with specialty auctions in other states. LL Auctions uses all available means possible to sell clients' items, to include an extensive mailing list of potential buyers and a heavy focus on advertising and networking.
Lisa Gay is a graduate of the Southeastern School of Auctioneering in South Carolina. She holds a Texas Auctioneer License (#13833). She also serves on the Board of Directors as the Texas Auctioneers Association president-elect and is an active member of the National Auctioneers Association (NAA). She also serves on the editorial board of the official NAA magazine, Auctioneer. In June, Ms. Gay will become the first-ever female president of the Texas Auctioneers Association.
LL Auctions is always accepting quality consignments for future sales. To consign an item, an estate or a collection, you may call them directly, at (713) 248-6186, or you can send them an e-mail, at lisa@texas-auctions.com. To learn more about the company and the upcoming April auction, you may visit them online at www.texas-auctions.com.
