News-Antique.com - Feb 19,2009 - Artfact Launches The Arts Ad Network
NEWTON, Mass. – Artfact, the most comprehensive global marketplace for antiques, fine art and collectibles, developer of the premier live online auction bidding platform, Artfact Live!, and a leading technology provider to fine auction houses worldwide, today announced the launch of The Arts Ad Network. Offering exclusive access to over 40 content-rich arts and culture websites, including Artfact.com and its UK sister site Invaluable.com, The Arts Ad Network is the largest arts and culture vertical ad network, reaching over 4 million unique visitors monthly.
“Whether its art, photography, antiques, 20th Century modern, coins, stamps, decorative arts like jewelry or ceramics, vintage autos, or fine wine, interest in collecting has always been part of our DNA, and never stronger despite the economic slowdown. By aggregating the Artfact.com and Invaluable.com audience of serious collectors into a network of arts and culture websites with similarly attractive audiences, The Arts Ad Network provides us with access to premier brand marketers that need to efficiently target upscale, sophisticated consumers,” comments Adam Kirsch, Artfact’s Chairman.
The Arts Ad Network’s audience is more educated and affluent than the Internet:
--- 24% greater weighting of household incomes exceeding $100,000.
--- 82% “empty-nesters” (no children under 18) with high disposable income.
--- 33% greater weighting of graduate-school level education.
“The arts and culture audience includes collectors of art and antiques, theatre aficionados, and a host of others representing a myriad of cultural interests,” notes Andy Horvitz, Vice President and General Manager of The Arts Ad Network. “This audience shares a passion for the arts and fine living. Our network offers luxury brand advertisers a unique opportunity to engage this affluent audience.”
The Arts Ad Network includes a portfolio of hand-selected Internet publishers spanning fine art, antiques, collectibles, theatre, dance, fine auctions, art news among other arts and culture content categories. The Arts Ad Network is accepting new publishers and continues to grow in both audience and number of sites. The Arts Ad Network sells premium advertising, along with custom branding and sponsorship opportunities. Powered by Burst Media’s adConductor ad management technology, The Arts Ad Network offers comprehensive targeting options, powerful campaign management and optimization capabilities, and the industry’s most robust set of publisher tools.
Artfact is the largest global marketplace of fine and decorative arts, antiques, collectibles, and estate auctions. Artfact Live!, Artfact's proprietary live auction bidding platform, enables users to bid in real-time on auctions being held around the world by its prestigious auction house partners. Currently, over 1,000 fine auctioneers actively list their catalogues with Artfact.com and its U.K. sister site Invaluable.com. The Artfact community has grown to more than 10 million knowledgeable collectors and dealers worldwide. Artfact's database now includes more than 40 million complete auction results totaling more than $160 billion in value, including information on more than 500,000 international artists. Artfact's RFC Systems software helps prestigious auction houses around the world to manage their businesses.