TIAS.com launches TV campaign to reach out to collectors that watch Roadshow Webs largest antiques & collectibles mall launches campaign to reach out to collectors that watch PBS's "The Antiques Roadshow", increasing awareness of online shopping for antiques & collectibles
News-Antique.com - Feb 08,2009 - Garden City, New York - February 8, 2008 - TIAS.com (http://www.tias.com) wants collectors to know that the Web's largest antiques & collectibles mall, with over 650,000 items listed, is just a few keystrokes away on their computer. To get this message across to collectors, the online retail veteran of 14 years, will reach out to fans of PBS's most popular program, "The Antiques Roadshow". Working with WLIW in New York, TIAS will be running 30 second spots starting late in the first quarter of 2009 that are designed to make collectors aware of the online shopping opportunities at TIAS.com. WLIW reaches more than 1.4 million households in New York, New Jersey and Connecticut and is the third largest PBS station in the U.S. making it an ideal venue for TIAS's new collector outreach campaign.
Many collectors still don't realize how easy it is to find and buy antiques and collectibles online. For a collector shopping at TIAS, it takes just seconds to search a vast database of hundreds of thousands of antiques and collectibles. As the single most popular program on TV about antiques and collectibles, "The Antiques Roadshow" creates the ideal opportunity for TIAS to connect with collectors of antiques & collectibles and spearhead this new marketing campaign.
"We are delighted to be working with public television again." said Phillip Davies President of TIAS.com. "In the antiques and collectibles trade, 'The Antiques Roadshow' is an icon. Having the opportunity to reach the fans of that program and at the same time support public television at WLIW with our marketing dollars is a wonderful opportunity for us. We look forward to working with them on this campaign."
Accredited media interested in scheduling an interview to discuss this press release or other issues related to the online antiques and collectibles market are encouraged to contact Phillip Davies at email@example.com or call 1-516-294-3161
TIAS serves approximately 160,000 unique customers a day. About 500 merchants sell through the TIAS system, listing well over 640,000 items for sale online. The company has been building e-commerce systems for merchants who sell antiques and collectibles since 1995.
For more information contact:
Phillip Davies, TIAS.com Inc.