News-Antique.com - Dec 01,2008 - Tempe, AZ and Tokyo, Japan, December 1, 2008 -ďYou never really know whatís important,Ē says Rinkya President and CEO Heather Russell. ďI remember when I was growing up my Dad had a tape of Itís A Wonderful Life and it was a part of Christmas for all of us to get together and watch it. George Bailey spent his whole life running a Building and Loan. And, in the end, he needed an angel to tell him what about that was important. And thatís what I mean.
ďRinkya has almost doubled in size since last year. And yes, I guess thatís important, but in the movie, the Baileys built Bailey Park. Baileyís Building and Loan grew. And ,still, George didnít really know what was important.
ďI suppose that, in the end, it wasnít the business really, but the people whose lives George touched and made better. And I think, especially at this time of year, and especially in an economy such as this that every business should reflect on that a bit.
ďItís so easy to get caught up in the money and forget that every customer you have is someone whose life you touched, and hopefully made better. Isnít that really why business is there at all? The bigger a business gets, the harder that becomes to remember. And when a business gets too big, it might forget it altogether, and thatís where a lot of trouble starts. When businesses forget whatís important.
ďIt may not seem like a big deal, making sure a collector in Italy gets a rare limited edition Grendizer robot, or a boy in France has a new Bathing Ape shirt to wear to a New Yearís Eve party, or an American musician gets his new Epiphone guitar. But it is a big deal, because it whatís really important. Touching these people and making their lives just a little better because you did.
ďToo often, when businesses forget this, they become like Mr. Potter. The money becomes the important thing, and making peopleís lives just a bit better doesnít enter into the equation. And thatís when you have to start talking about bailing them out.
ďMake no mistake, the year ahead looks pretty rough, all the way around. Thatís why, at Rinkya we are going to concentrate on whatís important, and that is making sure that, when we do business, we donít forget the customer, that we do our part to make that customerís life just a little bit better.
ď Öremember no man is a failure who has friends. We remember Clarence, and we know that the same can be said of a business. Good luck with the new wings.Ē
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