Legal & General’s Online Survey ‘Safe As Houses’ Looks To Solve The Burning Question: How Safe Are U Legal & General's general insurance business annual online survey, ‘Safe as Houses', which asks people for feedback and their views on home security and safety, aims to highlight the safety of UK home
News-Antique.com - Oct 23,2008 - Legal & General's general insurance business annual online survey, ‘Safe as Houses', which asks people for feedback and their views on home security and safety, aims to highlight the safety of UK homes.
The survey, available at www.legalandgeneral.com/safeashouses, aims to provide an understanding of home owners security and safety concerns and what, if any, precautions they are taking. The survey is running for a month until Friday 10 October 2008. Those people who complete the survey will be entered into a draw to win John Lewis vouchers up to the value of Ł500.
Legal & General will be able to build an overview of home safety concerns in the UK with the help of the survey. This shall be useful in understanding whether clients need to strengthen their home security measures. This comes at a time when all of us are concerned with the rising crime scene in the country, as is evident from Legal & General’s research named ‘Changing Face of British Homes’. It has found that over 33%* of the people surveyed have said that incidents of intentional property damage and vandalism have increased significantly in the UK.
Households without any security measures were attacked by burglars almost ten times more than the ones which maintain some minimum levels of security for examples deadlocks put on doors and locks on window. This was revealed recently in a Crime in England and Wales 2007/2008 report**. The percentage of burglary is almost 25% in the former in comparison to 2.3 % in the latter. A key defence to burglary is chiefly home security.
Elaine Parkes, Head of technical services for Legal & General’s general insurance business said: "As a household insurer who is concerned that our customers understand their insurance cover, we believe it is important to improve consumer awareness of home safety and security measures. We have produced a special guide, Safeguarding Your Home***, which outlines how people may protect and safeguard their home and possessions.”
Elaine continued: “Installing an intruder alarm, good quality locks and security lighting or living in a Neighbourhood Watch area can all help to deter a burglar entering a person’s home. As well as providing customers with quality insurance cover we also offer customers a possible discount on the costs of their cover, if they do take some security and safety precautions.” Ends
Notes to Editors:
*. Legal & General’s Changing Face of British Homes research was conducted by YouGov, among a GB representative sample of 4,089adults between 12 and 15 February 2008.
** Link to crime stats is available at http://news.bbc.co.uk/1/hi/uk/7511192.stm
*** The Legal & General special guide, Safeguarding Your Home, is available to download at http://www.legalandgenral.com/safeguard
1. Legal & General’s Changing Face of British Homes is an ongoing research by Legal & General’s general insurance business to understand how people from different demographic groups use and relate to their homes. The study will take a look at the home lives of people across the UK in order to understand their changing needs