MORGAN DIRECT TO HELP BUILD AUCTION MAILING LISTS Direct marketing and mailing list broker, Morgan Direct, begins a division catering to auctioneers who want to increase the size of their mailing lists to qualfied buyers and consignors.
News-Antique.com - Feb 15,2008 - Friday, February 15, 2008
FOR IMMEDIATE RELEASE
CONTACT: Thor Larsen,
Morgan Direct, Inc.
888-870-2209 ext 209
MORGAN DIRECT FOCUSES ON DIRECT MARKETING FOR AUCTIONS
Greensboro, NC, (Friday, February 15, 2008) – Morgan Direct, a leading direct marketing and targeted mailing list broker, has become one of the first firms to create an exclusive auction marketing division. “We saw a niche that no one else has touched, so we went for it,” said Clark Morgan, CEO and founder of the Greensboro N.C company.
“I’ve assigned Thor Larsen to head the department. His love of auctions and understanding of them goes back to his childhood,” said Morgan. “Auctioneers deserve to have someone who knows the field and Thor’s the one,” Morgan added.
Said Larsen, “Just about every auction house has a mailing list of present and past customers and most add new names through referrals, on line and by phone, but few have the time to be pro-active to find new qualified prospects, bidders, or consignors. That’s our job and we do it well. We’ve heard from industry insiders no other company has made this a focus and it’s very exciting. I love the auction profession and its people.”
“We are honored to play a role in 2008 auction marketing efforts, reaching ‘niche buyers’ who never occurred to you…or you to them. Simply put, it’s an efficient way to ‘spread the word,’ to folks who aren’t familiar with you, not only potential bidders but sellers/consignors as well,” Larsen added.
“As you probably know, professional direct marketing is one of the most effective ways of reaching qualified sales prospects and customers, but finding a DM broker who puts their client first is often a challenge. We do. It’s a company tradition,” said Larsen.
Clark Morgan added, “We provide highly targeted mailing lists, email campaigns, telemarketing lists and mailing piece design. You can select bidders and consignors by interest, income, age, location, zip codes. Depending upon your needs, we may suggest response files such as magazines, journals, associations, seminar attendees, etc. There is no obligation or cost for list suggestions, running counts and providing quotes. By the way, there is no additional fee for dealing with us – we don’t mark up lists. We will research the best lists for you, send you data cards to view the list information and pricing. Service is our utmost priority.”