Michael P. Bertoia joins Bertoia Auctions’ staff in associate role Armed with a business degree and a lifelong fondness for antiques, 22-year-old Michael Bertoia, son of Bertoia Auctions' co-founders, Jeanne and Bill Bertoia, has joined the family business.
Along with his youthful enthusiasm and familiarity with antique toys, Michael brings many practical skills to Bertoia’s. “Being of my generation, I have a firm understanding of many of the technological advancements of today,” he said. “I have begun to introduce new electronic systems to streamline and increase productivity and efficiency. My involvement in this area really began when I was in high school, doing part-time work for the company. When we went digital with the photography and added a Web site, it seemed like rocket science to many of the adults, but at my age, these things come second nature. I soon began taking catalog and flier shots, which really helped me gain a sense of how auctions work, step by step.”
Michael said he is “very excited to move into the future with the family business” and looks forward to “bringing the best of toys to the best of collectors.” While he might have pursued many other choices in life, Michael stressed that it was his decision, solely, to join the family business. “My parents never tried to sway me toward one day joining the family business. It was something I, personally, knew I would enjoy. My father always advised me to pick something in life that I enjoyed doing, as then I would do it well. Working with toys and antiques was a very natural choice.”
Jeanne Bertoia expressed delight that Michael will now be a fixture at the auction house. She said, “He brings an enthusiasm that is felt throughout the company, which will make his learning curve much easier. His willingness to learn from those who have many years of experience and the knowledge he has gained from earning his business degree pair up nicely.”
To contact Bertoia Auctions, call 856-692-1881 or e-mail toys@bertoiaauctions.com.
