“Baby Boom: Poster Classics from the Fifties & Early Sixties” BOSTON – Newbury Street’s International Poster Gallery announces “Baby Boom: Poster Classics from the Fifties and Early Sixties,” a fascinating retrospective exhibition and sale of over 50 consumer ad
funding of the Federal Highway program in the US and rebuilding of Europe after the Second World War. Good roads, cheap gas and inexpensive cars facilitated an increased interest in family oriented activities like skiing. Sascha Maurer’s charming Splitkein Ski poster circa 1955 advertises a new laminated ski, which promised to streamline the learning process and provide a more enjoyable experience for the user.
The exhibition also focuses on two major icons of the period – Audrey Hepburn and James Bond. Hepburn was so immensely popular that her visage spilled over into fine advertising posters like Blizzand raincoats by Rene Gruau in 1965 and Relax for a French Ocean Line company in 1957. Hepburn’s counterpart, the irrepressible James Bond, is portrayed wielding his signature pistol and sly expression in a rare From Russia with Love poster (1964).
In addition to gallery shows and special exhibitions, IPG’s award-winning website, www.internationalposter.com, offers the largest, most comprehensive online collection of vintage advertising posters in the world. Launched in 1998, the site now contains nearly 4,500 images accessible through a powerful search engine.
