JOHN MORAN AUCTIONEERS’ FIRST “DISCOVERY SALE” A GRAND SUCCESS Pasadena, CA – “Our first Discovery Sale solidly exceeded our expectations,” was the comment from John Moran Auctioneers’ Art Director Kyle Admundsen, when, at the close of the event, 115 of the 121 l
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JOHN MORAN AUCTIONEERS’ FIRST “DISCOVERY SALE” A GRAND SUCCESS
Pasadena, CA – “Our first Discovery Sale solidly exceeded our expectations,” was the comment from John Moran Auctioneers’ Art Director Kyle Admundsen, when, at the close of the event, 115 of the 121 lots offered were sold with gross sales surpassing $45,000. Moran’s first Discovery Sale was held on September 26th at the Pasadena Convention Center. The concept of the Discovery Sale was a response from Moran to their long time loyal bidders and buyers who wanted a return to the days when bidding on “no reserve” lots came from the saleroom floor only — no phone or internet bidding involved. No fancy catalogs either — just old fashioned bidding on everything from sterling to paintings by listed artists to furniture and leather-bound books.
The Discovery Sale was set to begin at 4 p.m. and the preview began at 1p.m. By mid-afternoon, the saleroom was filled with over 250 bidders who were pouring through the boxed lots, inspecting furniture and fine porcelains and diligently making notes on the lots they wanted to bid on. Vice President Jeff Moran took the podium promptly at 4 p.m. thanking all in attendance for their suggestion to host this type of auction and off the sale went. The first lot was a lovely Tiffany style lamp which quickly hammered at $550 followed shortly by a small Roseville vase which sold for $275. Moran opened the bidding on a collection of fishing lures at $10. After competitive bidding, the collection hammered at $200. A number of fine sterling sets were also offered and one in particular highlighted the sale. It was an English “King’s Pattern” silver flatware service that drew strong bidding from the floor driving the final sale price to $3,700 (includes 15% buyers premium).
Moran’s Discovery Sale was held prior to their regularly scheduled monthly fine antique and estate auction which followed at 6:30p.m. that evening. Based on the enthusiastic response from the audience and the strong attendance and sale results, Moran will host their afternoon Discovery Sale at 4 p.m. prior to each of their monthly antique auctions.
Moran’s next Discovery Sale will be held on Tuesday, November 21st at the Pasadena Convention Center followed by their monthly Fine Antique and Estate Sale at 6:30 p.m. November’s Discovery Sale will feature paintings by listed California artists, porcelains by KPM, Dresden, Haviland and Royal Copenhagen, Roseville and Staffordhsire pottery, European furnishings, sterling and the always popular boxed lots. The November 21st sale will begin promptly at 4 p.m. with preview opening at 1 p.m.
For more information on John Moran Auctioneers Discovery Sale, call (626) 793-1833 or visit their Website at www.johnmoran.com